It is not enough to create a website. Its further promotion and visibility in search engines are more critical and depend entirely on quality content. Effective content attracts both readers and search engines alike.
SEO content: what it is and how to write SEO articles
Text optimization is the very first step in website promotion. It can be done together with the article’s writing or immediately after. We recommend that you use the first option. And even better-optimize SEO content even before writing it. First, make a detailed plan of your actions, and then work.
This scheme will allow you to avoid illiterate key phrases and protect you from losing logic in the article itself. Besides, the SEO content will be organic and easy for the user to understand. If you correctly optimize the written text, then the positions in the search results will be very high.
SEO writing tips
This article will lay out the top 10 principles to help you create SEO-friendly content and make your site genuinely successful.
Create unique content
There’s no point in creating new content if it doesn’t stand out among similar content. Even if you borrow an idea from another source, you still have to offer your unique vision to add value to a particular topic.
On the Internet, there are many different services for checking plagiarism. They can help you test the content of your resource for uniqueness. Duplicate content, by and large, is not rated by search engines. It will be useless to increase its ranking in search engines.
The material title is the first thing that users encounter when performing a search query. That’s why its role is vital. When choosing a title, the main thing is to take your time, think carefully and estimate the options. Make a list of suitable options and choose the most vivid and accurate one.
When creating a title for SEO articles, you can and sometimes even need to use primary keywords. However, it would help if you did not try to use them at all costs. To create a clear and attractive result, you should avoid redundancy and use selling words and phrases.
Pay attention to content structure
The semantic content and attractiveness of the content and its structure have an impact on the page ranking. The system significantly helps search engines decide which results they will display first.
Thus, a clear structure of SEO contents with headings and paragraphs that make it easier to read is most preferable from both the user’s point of view and the search engine’s.
The importance of the structure and headings in the material helps search engines view your content quickly. That is why it will be helpful to use a relevant keyword at least once.
Whether you follow the H1-H6 structure or add the H2 and H3 headings in the corresponding paragraphs of your material, the search engine evaluates the precise structure of individual fragments of your content.
When creating SEO-friendly content, keywords are less often used as a primary signal indicating what the speech is about. However, they are still helpful in reviewing the general topic you are writing about.
Keyword research and selection are still helpful when choosing the most exciting topics for your audience.
Keywords can be part of your content, as long as they are used in context logically and moderation, without redundancy. There is no need to sacrifice the quality of the content to add as many keywords as possible.
Because their overabundance can lead to the opposite, not the desired result.
The main thing – readability!
The readability of the text is directly related to the simplicity of the language used, the absence of grammatical or syntactic errors, and the structure of the sentence.
Online readability tests allow you to determine the readability factor of the material for a specific age of the audience, and this indicator depends on:
- the length of the sentence;
- number of syllables per word (word length);
- frequency of use of the passive voice.
When evaluating the readability of the text, remember that your text is created for people and not for the sake of search engines. Only high-quality content can captivate the reader, achieve reciprocity and lead to maximum audience coverage. As well as to make your text SEO friendly.
Use internal and external links
Internal links can help you confirm your authority in a particular area by creating a logical sequence from one post to another. This creates a specific series of posts that adds value to your content by making it easier for search engines to work.
External or outbound links are used to confirm that you are knowledgeable in the area you are writing about and are willing to use additional sources to support your content.
It’s more helpful to link to reputable sources, as these links inspire more credibility.
However, be careful: overuse of links, both internal and external, can lead to precisely the opposite results. Make sure each of the links in your content is relevant and has a purpose.
Image optimization provides an extra opportunity to display content in search results. But this time – in image search. As visual content becomes more visible, SEO writing cannot be excluded. Fortunately, it doesn’t take much time to optimize the images.
All you need is to use a few simple tips:
- Save the image file under the appropriate name.
- Pay attention to the size of the files; it affects the page loading speed.
- Don’t forget to add alt-text, a short description of your image.
- Focus on high-quality images and avoid general plans.
The main focus is on the user
You can’t start creating content or searching for keywords without knowing your audience. What does your target audience expect from you? How can you improve the user experience?
All of the above questions can be answered by studying the features of your site, content and determining the target audience. Google rewards resources that focus on user interaction. Therefore, do not underestimate the importance of this component for creating friendly SEO content.
Make a correction
Unless you have excellent typing skills, you may make writing mistakes. Make sure you proofread your articles or posts very carefully before publishing them. It would be a good idea to proofread twice to eliminate all errors.
Where can you get unique SEO content for your site?
Writing competent and relevant text is not an easy task. It is pretty challenging to comply with the required number of keywords in an article without losing its logic and meaning.
Fortunately, this area of activity has a lot of professional copywriters who will indeed, for a modest fee, help you with this complicated task. Writemyessays. me provides such a service.
Its team will help make the content interesting for readers. Having practical experience in writing this kind of work, professional writers will interest your audience.
The use of SEO texts depending on the format of placement
For the homepage
Here it would help if you did not write bulky texts. It is essential to show the essence: its main advantages, new products, advantageous offers. Content is better divided into blocks, so the user can quickly scan the page with his eyes and find what he needs.
For a blog
The quality of the material is crucial here. It should be extensive and expert articles that fully disclose the topic and have rich semantics.
For an online store category
They use small texts with 1-2 keys. You can add links to articles from the blog so that the reader can read the features of the product or service in detail.
The main rules of SEO articles in 2021
Here are brief characteristics of good optimized material for SEO writers:
- The article should be interesting for the reader: to give new knowledge, help choose a product, or introduce the company.
- There are 1-2 keys in the natural form for every 500-700 characters.
- keyword density and wordiness indicators do not exceed the recommended values.
- Informational texts are voluminous, containing enough words describing the topic.
- Divide the material into paragraphs. It should consist of short and long sentences, has listed, and visual content.
- Separate every 3-7 paragraphs by H2 subheadings.
- H1 headline attracts attention and reflects the essence of the article.
Proper SEO text is no longer a set of key phrases. Thanks to the fact that search engines penalize bad quality, copywriting has reached a new level. Gradually, the Internet is being cleared of junk text. Businesses are turning around to face the customer and taking a human approach to content. Both site owners and visitors benefit from this.
- How to create SEO-friendly content like a pro
- A Beginner’s Guide To Great SEO
- 5 methods to make your web site content material extra participating